Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 words

Word Mouth in Advertising - Dissertation ExampleFrom this discussion it is clear that positive word of spill is perhaps what roughly companies like to hear because besides increasing the consumers intensions to purchase innovative harvest-tides it helps company by creating a complaisant brand image and that of the firm. This can subsequently lead to a reduction in the amount of wasting disease by companied on promotions. Negative word of mouth on the other hand, dissuades potential buyers from a brand, product or a firm and consequently damages the firms financial position as well as and more power than positive word of mouth communication.As the paper stresses while numerous authors have handled the impact of negative word of mouth communication in advertising, there is still a huge gap, especially when it comes to how this marketing tool can be used to operate campaigns that target complaisant problems such as gender bias, smoking, poverty, respecting traffic signs, sexual harassments, and education. It is worth noting the fact that negative word of mouth communication, because of its influential power, can be used to achieve progress in a number of areas in the society. However, the previous researchers have only been delving on how word of mouth advertising has been influencing marketing and sales nevertheless failed to conduct a proper investigation on the impact it can have in resolving social problems that the society faces today. There is no doubt that it would equally have a big influence in this area as well.