Business Strategy Briefing Paper Essay Example | Topics and Well Written Essays - 500 words - 1

phone line Strategy Briefing Paper - Essay Example2012-2013. Moreover, it has also been recognised that the company has over 11,500 branches fit(p) in the UK market ( empurpled ship Group Limited, 2014).In order to determine the competitive position of Royal Mail, it will be vital to apply Porters Five Force Model. The elements of this warning are aligned with the various factors related to the company and are described belowRoyal Mail relies on its special deliverance system with the aim of providing quality services to its customers. In this regard, it has been determined that nearly 18,000 vehicles assist the company to produce designated postal services across the world. Thus, it can be asserted that the dicker power of its supplier is high (Royal Mail Group Limited, 2014 Karagiannopoulos et. al., 2005).The bargaining power of buyers is rising inwardly the application in which Royal Mail operates its operations in the UK market. Correspondingly, it has been recognised that the present customers of the company have force more of service quality conscious and time sensitive, which has enforced the company to reduce its rate of holdup or accidents in the UK market. Thus, it can be asserted that the bargaining power of its consumers is relatively high within the industry (Royal Mail Group, 2013 Karagiannopoulos et. al., 2005). A diagram is depicted below for better comprehension of the above say concept.In order to identify the competitive rivalry, it has been observed that Royal Mail has witnessed higher threats from its competitors, due to the sequestered courier service providers in the UK. Subsequently, it has been recognised that Royal Mail has emphasised towards quality services in order to attain competitive advantage over its competitors. Thus, the level of competitive rivalry can be identified to be high (Karagiannopoulos et. al., 2005).With respect to the threat of substitute, the company has faced severe challenges from other industries su ch(prenominal) as telecom and